Apple University is something that Steve Jobs started in 2008 by hiring the away, the dean of the Yale School of Management named Joel Podolny and it is an organization that teaches case studies of how Apple has made decisions in the past to its own senior and middle level management. I talk in the book about some of the hires that Joel Poldony has made.
He has hired a small core of other business school professors like himself. So for example, and very prominently, he hired Richard Tedlow from Harvard. He’s well known in Silicon Valley as the historian of Andy Grove and other leaders of the technology industry over time. Tedlow has been giving lectures to Apple executives about how other great companies handled being great and handled success and including how some did well and how some didn’t do so well.
Inside Appleの著者に聞く: Appleの組織がテロリスト集団に似ている理由
教科書ビジネスを革新したいならまずはAppleUniversityで扱ってるケースブックを配布して欲しいよね。
